Subprime Lending Resumes

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Ward's Dealer Business - February 28, 2009

Subprime lending to buy used vehicles is recovering slightly from 2008’s 16% but still only 18% now when it was 67% in 2007. With 45% of consumers having impaired credit, it is essential for dealers to find a way to do business with them. Many more loans are now dependent on down payments and co-signers.