Toyota Continues Investment in Advanced Technology Vehicles

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Toy­ota rec­og­nizes that the future of the car mar­ket depends on tech­nol­o­gy that uses lit­tle or no petro­le­um so they con­tin­ue to invest heav­i­ly in advanced tech­nol­o­gy. The automak­er just rolled out its 3rd-gen­er­a­tion Prius and a new Lexus HS250h hybrid. Toy­ota plans a plug-in hybrid-elec­tric vehi­cle this year, an elec­tric vehi­cle in 2012, and hydro­gen-pow­ered car in 2015.

Background
BMW began leas­ing hydro­gen lux­u­ry car Hydro­gen 7 in 2006
Hon­da offers FCX Clar­i­ty hydro­gen-pow­ered sedan to lease cus­tomers
GM plan­ning hydro­gen car as ear­ly as 2011