New Honda Insight Beats New Toyota Prius for Cost-of-Ownership

2010 Honda Insight

Costing approximately $4K less than the new Prius, the look-alike Honda Insight should win hybrid-electric market share with lower cost-of-ownership despite getting slightly less MPG. Hybrid sales have cooled some with gasoline costing under $2/gal, but both Toyota and Honda expect to increase sales in 2009.