New Honda Insight Beats New Toyota Prius for Cost-of-Ownership

2010 Honda Insight

Cost­ing approx­i­mate­ly $4K less than the new Prius, the look-alike Hon­da Insight should win hybrid-elec­tric mar­ket share with low­er cost-of-own­er­ship despite get­ting slight­ly less MPG. Hybrid sales have cooled some with gaso­line cost­ing under $2/gal, but both Toy­ota and Hon­da expect to increase sales in 2009.