Importance of Getting That First Service Appointment

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Deal­er prof­itabil­i­ty in tough times requires a sys­tem to get buy­ers back for ongo­ing ser­vice work once they’ve been sold that new or used vehi­cle. That trans­lates to all deal­er­ship depart­ments work­ing togeth­er on cus­tomer reten­tion; and the first ser­vice appoint­ment is step one in the reten­tion process that leads to future vehi­cle pur­chas­es.