Smart Cars Sold for $11,590 but Through Luxury Line Dealers

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Mer­cedes-Ben­z/S­mart has inten­tion­al­ly kept the new smart micro car hard-to-get by lim­it­ing pro­duc­tion so that deal­ers max­i­mize prof­its despite starter car price tag. A 30K back­log has trans­lat­ed into a 1-year wait from one of 69 US deal­ers — most­ly Mer­cedes-Benz fran­chise own­ers.