J.D. Power: A Bump in Initial Quality for Ford, Mercury, but Lincoln Falls

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Ford’s brands showed mixed results in the lat­est J.D. Pow­er and Asso­ciates Ini­tial Qual­i­ty Study. Ford and Mer­cury each moved up a cou­ple spots, into the top eight, but Lin­coln tum­bled from 3 to 15. Qual­i­ty (and per­cep­tion of qual­i­ty) are crit­i­cal­ly impor­tant to Ford’s turn­around efforts.