Buyers Want US Built Cars if They Meet Import Standards

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A new study by J.D. Pow­er and Asso­ciates mea­sured why con­sumers may con­sid­er one mod­el, but ulti­mate­ly buy anoth­er. The results will not be seen as good news by Detroit automak­ers. Con­sumers still per­ceive a gap between domes­tic and import vehi­cles in terms of qual­i­ty, reli­a­bil­i­ty and resale val­ue. Oth­er buy­ers see price as the most impor­tant fac­tor. While U.S. automak­ers are clos­ing the qual­i­ty gap, this news has yet to fil­ter down to buy­ers.