Ford Shows Quality Improvement, Toyota Slips

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Ford sur­prised many with its show­ing in the lat­est J.D. Pow­er qual­i­ty sur­vey. All U.S. automak­ers are keen on catch­ing up with Toy­ota in the race to have the best qual­i­ty vehi­cles. As a result of rapid expan­sion, Toy­ota qual­i­ty has slipped. Will cus­tomers be sat­is­fied with the gains made by Ford? Ana­lysts say the next bat­tle­ground in the qual­i­ty wars will be long-term reli­a­bil­i­ty and qual­i­ty.