Can Europe Save Ford?

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Ford Motor Com­pa­ny is mired with trou­bles in North Amer­i­ca. Its one ray of hope is Ford of Europe. The Euro­pean divi­sion is prof­itable and has already expe­ri­enced the painful restruc­tur­ing under­way in the U.S. As a sign that Alan Mulal­ly is exert­ing con­trol and Ford North Amer­i­ca and Europe are being brought clos­er togeth­er, Ford of Europe has been giv­en the task of design­ing Ford’s next world­wide small car.