Lithia Sales, Net Rise Reach Records in 2004

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Megadeal­er Lithia Motors reports record rev­enues and earn­ings in 2004. Lithia’s 87 mid­size deal­er­ships raise mar­gins across all busi­ness lines. A boost­er to Big-3 rela­tions, Chairman/CEO Sid­ney DeBoer believes in high inven­to­ries as a sell­ing tool.