$30M Pennzoil Ad Campaign Brings Engines to Life w/ Minds of Their Own

Background
Shell Lubri­cants acquired Pennzoil and its par­ent, Pennzoil-Quak­er State, last year
Shell Lubri­cants, part of the Shell Oil Com­pa­ny, owned by Roy­al Dutch/Shell Group
Select­ed TBWA/Chiat/Day in April to replace anoth­er Omni­com agency