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Never Give Up: How Auto Startups Can Learn from Failed Experiments

Stay Calm: Hot App Calm Founder Calmly Deals with Failed Startup Experiments


Why take the time to watch and ingest this video:

This video is for people who are thinking about doing a startup.

Or industry developers & startups who failed & tried again or should.

Alex Tew, a Serial Entrepreneur, shares how “Failed Experiments” bring success.


After you stream this video,
check out one of Tew’s latest ventures, CALM, (www.calm.com) and you will become “calm” immediately.

News You Need to Know

data-wars-new Data War(s) are Coming:
Apple, Google, & Data Miners vs Coveting OEMs for Data Using Mobility, AI & Analytics

Situation:

Mobility will be disruptive & transformative going forward.
Too many companies competing for market share of mobility.
OEMs want to get into mobility services; Competing with Silicon Valley.

Significance or Takeaways for Dealer Mgt

Google & Apple more interested in mobility services instead of cars.
Big winners will be data miners using Artificial Intelligence & analytics
War over access to mobility & data is coming.
Auto industry becoming new business with opportunity to control data.

See source article from John McElroy's insightful posting "Pitfalls, Opportunity and the Big Mobility Shakeout" ________________________________________________________________________________

you-tube-lab-brandGoogle Challenging Agency Ad Process: Sez Create Your Own Brand Videos for YouTube
[Quicker, Cheaper, & Speedier Production & Feedback]

SITUATION

YouTube Labs is now linking brands with YouTube Creators.

How: By Creating a platform for a series of videos for each brand

Disrupts of traditional advertising model & bypasses broadcast, cable TV

Delivers FB & YouTube directly to customer on the video publishing platforms.

YouTube video bloggers growing part of marketing content creation for brands. 

SIGNIFICANCE

Implications for Ad Agencies, video production houses, publishers, buyers of ads.as well as Automotive companies.

Moves Google into a sort of talent brokerage.

Called "Agile Method" by SW developers to achieve better, faster, cheaper ads.

Emphasis on speed to stream, with agency work going straight to production.

Scripts approved, guided by insights & market knowledge from YouTube creators.

Optimized video then put online to listen to conversations & feedback from consumers.

See AD Age article in its entirety Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
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thought_leadership Books for Thought Leaders in 2017

What are you thinking about these days?

If you consider yourself to be a Thought Leader, want to be a Thought Leader, or seek to find and hang out with thought leaders, then these six "Thought-full and Leader-full" books will be your reading focus for the next year.

Why should you pay any attention to this?

Because you not only better, you got to understand and be aware of what is coming. Your career, your job, and what you are now doing will be changed soon by artificial intelligence, blockchain technology, data science, machine learning, robotics, 3D printing, algorithmic programming, VR, AR, additive manufacturing, and behavioral marketing, just to mention a few "things" to keep track of.

Go & Take a look at Six books that will enable you to gain a grasp of what is ahead for you and the automotive & business community ______________________________________________________________________
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Industry People

Jason MuxlowVice President, TechnologyGongos, Inc - 12/31/1969

Jason Muxlow has been promoted to VP from a Senior Director status to head Gongos’ technology and IT department, while supporting its data analytics, data sciences and digital methods teams across multiple areas of Gongos’ business.

Jason continues to empower an agile team of developers with backgrounds in web and app design and development, rich media and gaming. As former Senior Director, Technology, his deliberative strengths fuel his ability to consult with teams across the company.

He was spotlighted as Technology Leader in Survey Magazine's March 2015 issue, and holds a B.A. in Management Information Systems & minor in Computer Science from Oakland University.

What is Gongos and What is the company about?
Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to help build the capability and competency in making great consumer-minded decisions. Gongos brings a consultative approach in developing growth strategies propelled by its clients' insights, analytics, strategy and innovation groups.
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Disruptors: Startup News

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2016 Lexus ES

2016 Lexus ES
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