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“Are Five Liner Dealer Leads Going Away?”

Lead gen­er­a­tion is not going away because com­pa­nies like Auto­by­tel are deliv­er­ing qual­ity prospects to deal­ers by increas­ing the con­tact points with text lead-gen deliv­ered on cell phone plat­forms. Mobil­ity is a big dri­ver of dealer leads and con­sum­mated sales.

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News You Need to Know

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Dealers Being Offered $3.6 Million in Digital Marketing Services

What is the deal? Too good to be true?

Autosoft is inviting their 2,000 dealer customers to leverage the complete Carfolks.com customer loyalty and employee retention marketing solutions program for a trial period at no monthly cost for the service. These digital marketing services are valued at $3.6 million.

Like Facebook, Carfolks provides a free individual page for every automotive sales person in the United States and Canada to build their professional brand and to help differentiate auto dealers from their competitors.

Why this offer to dealers?

To show how powerful the Carfolks.com solution is for auto retailers, Carfolks is giving away $3.6 million of their digital marketing services to 2,000 Autosoft dealership customers. Carfolks, the only automotive retailer and sales professional community providing transparency and customer reviews unfiltered by auto dealers has established an alliance with a leading dealer management system (DMS) provider Autosoft, Inc.



Bike riding in California

California a Testing Ground for Where Automakers are Heading

Fortune Magazine writer Michal Lev-Ram has a few things in common with high-ranking executives at Ford, Daimler, and BMW.

Each of them see a huge paradigm shift coming up as vehicle manufacturers transform into what Ford Executive Chairman Bill Ford calls “personal-mobility companies.” Changing demographics in cities, automakers setting up shop in Silicon Valley, increasing usage in biking and public transportation, and growth in ridesharing services like Uber, are a few trends to watch....………..


Highway picture

Will lack of Funding of Highway Fund Ultimately Impact Auto Sales?

The Problem:  Congress does not want to pass legislation that would give the Highway Fund a four year span to get our highways repaired and upgraded.

The Significance:  When more bridges start falling down and deep pot holes are on the streets of major cities, consumers are start going after Congress and Interstate Highway Administration.

What happened in Congress this past week?

  • Large-scale package to finance construction &maintenance of transportation projects being punted into next year.
  • Congress approve a 10-month patch, which will be depleted next month.
  • Continued battling over how to fund even a temporary fix
  • Proposal to boost gasoline tax by 12 cents a gallon over the next 2 years  triggered immediate resistance.

See and read what the Wall Street Journal reported last week

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Industry People

Dean EvansCEOLotLinx - 12/31/1969

Dean Evans, former chief marketing officer for Subaru of America Inc., is the new CEO of software company LotLinx Inc., the company said today. He joined the company last week.

Mr. Evans, 45, who left Subaru in May, succeeded Jason Knight, who headed LotLinx since December 2012. Knight has remained with the company as COO. Mr. Evans said in an interview with Ad Age's sister publication Automotive News that LotLinx approached him a few months ago while he was at Subaru.

"It's really exciting to go from a corporate job to a smaller company," Mr. Evans said. "I've been assessing the business model, the go-to-market plan and the new growth strategy."

LotLinx -- launched online in October 2013 -- provides a technology platform that directly links car shoppers from search engines and automotive research sites to dealership listings, avoiding lead forms on third-party sites such as AutoTrader.com and Cars.com.

In September 2011, he took the chief marketing officer spot at Subaru. As chief marketing officer, Mr. Evans implemented innovative digital marketing strategies, such as Google paid search ads, to direct consumer traffic from competitors. As LotLinx CEO, he will oversee strategic direction, customer relations and the company's Vehicle Display Network.

"LotLinx is the first disruptive technology marketing product that I have seen in the last five years that delivers such a compelling competitive advantage to dealers," Mr. Evans said in a statement. "The metrics prove that VDP advertising should be prioritized ahead of paid search, third-party lead buys and targeted display spends because it presents consumers who are lower funnel at a lower cost."

Mr. Evans said in the interview with Automotive News that while he hopes to eventually return to retail, the technology LotLinx is developing is vital to industry progress, and an opportunity he wanted to be a part of.

"When I saw this emerging technology coming up … it was something retail really needed," Evans said. "I wanted to go back to the technology side and go through another wave of evolution."

Source: Ad Age 6-30-2014
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