Millenials texting

The Importance of a Texting Strategy for Car Dealerships

The truth or real­ity of the car shop­per mar­ket place is that — Every­body is using tex­ting to reach and com­mu­ni­cate with deal­ers as they set about to buy a car today.

Scott Pech­stein, Indus­try Thought Leader and VP of Auto­by­tel, tells you in this video that you are def­i­nitely los­ing sales by not using tex­ting –and that you must now “Be Ready” to make the next sale with text mes­sag­ing using TextShield.

News You Need to Know

iconic la 2015

Marcus Lemonis, Bert Jacobs, & GoDaddy’s Parsons Celebrate Entrepreneurship with New Life, Ideas & Inspiration at iCONIC LA

iCONIC means having the characteristics of an icon. Hence an iCONIC LA Conference.

Inc Magazine’s recent iCONIC LA conference put business icons and emerging icons on the platform one after the other in a day long presentation of speakers who informed, inspired and instructed the theatre audience of 500 or more on what it means to be an entrepreneur and to have fire, passion, and persistence to survive and succeed.

While every speaker and panelists had great stories to tell with CNBC's Tyler Mathisen and Inc’s Eric Schurenberg facilitating, the Automotive Digest publishing team has sought to capture the essence and context of three speakers who rocked the walls of the old United Artist Theater in the resurrected downtown LA.

Bert Jacobs of Life is Good; Bob Parsons founder of GoDaddy and the hit of the day, Mark Lemonis of the CNBC’s The Profit.

Click and gain the essence of what these 3 role models for all business had to say, proclaim, and celebrate.


Variety TV Summit

Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers

The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:

10 Things for Dealers to know about Hollywood TV Summit

1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers “fishing” for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible

See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.


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Your Summer Listing of Vintage & Classic Car Events

The Summer of 2015 has an almost incredible number of vintage and classic car events going on in almost every area or major city in the country.

One of the summer events you will find fun, exciting, and inspirational is to attend the car events in your area or near where you are traveling or vacationing this summer.

Bob Pease, AIN Media's Vintage and Classic Car Editor, has compiled a listing of some the major Concours d'Elegance and car shows in various parts of the country. See & save page 2 of the linked list and then go to page 3 to gain more detail and links to three major events that may be in your proximity.

Have some wonderful weekends experiencing beautiful cars surrounded by beautiful people in beautiful America this summer.

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Upcoming Industry Events

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Industry People

Chris du ToitVice President, Product ManagementBlack Book - 12/31/1969

du Toit joins Black Book from Jacada, Inc., where he was the executive director of Product Management and led the company’s transition from on-premises systems to cloud-based SaaS products. He has worked globally in product development in England, South Africa, and Hong Kong and co-founded a successful technology company that specialized in Web and Enterprise systems architecture and implementation.

He earned a BS in Computer Science from Rhodes University in South Africa and holds a JD from Concord Law School and is admitted for practice in the State Bar of California.
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Weekly Industry News Poll

What do you expect from the Apple Car?

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