Is Your Service Dept Ready for Aluminum, High Strength Materials & Riveting Technology?
The trends in materials use and technology are ultimately going to impact and even change how repair facilities fix cars and trucks.
Dealers, for example are going to be able to perform Damage Analysis, processes with the right tooling and training in place.
ICAR and Jason Bartonan give you a video briefing on what you can expect and when.
News You Need to Know
What seemed to be & is actually going on?
• TV ads seemed to be falling off. And so are big media company profits.
• Digital is not cutting into the TV Ad revenue, however
• Net ad spending growth was actually 2.5% in Third Quarter
• Mobile Ads not so much to blame as Cyclical Factors
• At first look, it appeared Big Media was taking in the teeth but not the case.
• Analyst sees 2.5% growth for local and national advertising in 2015
Source: from WSJ
Hybrid electric vehicles, led in sales and brand image by the Toyota Prius, have been softening lately in new vehicle sales and used vehicle values. Some of that has to do with dropping gasoline prices and with more competition coming from affordable, fuel efficient four-cylinder engine cars coming to market..
How is the cost of ownership going for hybrids?
Vincentric, a leader in cost-of-ownership data, released its most recent Hybrid Analysis.
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Ad: Double page spread in the enthusiast magazines like Car and Driver.
Product: New 2015 Dodge Challenger.
Head: “They May Be Gone, But They Left Us With the Keys.”
Tag Line: Their Spirit Lives On.
Principals in the Print Ad: Horace and John Dodge (brothers).
Overall Effect: Visual, strong punch line, two brothers and the car.
Impact: Engaging, gets your attention, and will sell cars.
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View All Formerly, Cooper was a member of the TenPoint Insurance Solutions team with prior experience as an account executive with Computer Sciences Corporation (CSC) where she represented the claim and legal solutions of the CSC Financial Service Group. Here she was continuously recognized for exceeding her sales goals and uncovering new revenue opportunities with both existing and new clients.
“As we’ve experienced remarkable growth opportunities, we knew we needed to bring on additional resources”, states Michael Sturgis, partner at TenPoint Complete. “With the addition of an industry veteran like Kelly, TenPoint is poised to continue our expansion while maintaining our personal touch with our customers. We are extremely excited about having Kelly back on our team.” “TenPoint is a well-respected company in the repairer and automotive claims market”, said Kelly Cooper.
Follow The Leaders
Automotive Industry Technology Breakthroughs Read the latest important briefing for Small Auto Dealers & Retailers. Learn how to compete with the big third party lead providers. Net Driven, through extraordinary leadership, vision, and accomplishment in building a Web design and development company that serves small dealers and automotive retailers, has developed and designed sites that enable smaller dealers, repair outlets, tire companies, and service companies to compete with large dealers and big box retailers.
Read what this big thinking industry expert has to say. This commentary was derived from a video interview in late August 2014.
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Studies and Reports
Find out how dealers and automotive marketers are using programmatic advertising to move consumers from Laptops to dealer lots and increase sales by 53%.
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