Dealer Sales Update:
Get Face to Face with Your Customer Online
How critical is it for your dealership to have a way to virtually sell and close deals online? — EXTREMELY critical — today and going into 2015.
Progressive dealerships are excited about a new software product that acts like a utility in your sales process. Up to now your physical showroom was the only place where your staff could “interactively” sell.
This kind of on-line/ real-time face-to-face conversation was not previously possible in your virtual showroom. But now it is…
VIDEO:Stream this video and learn how to bring your entire sales staff into a virtual showroom before prospects get to your physical showroom. Justin DiPietro of SaleMove tells you how to close deals online with the help of SaleMove technology.
News You Need to Know
Automotive marketers, particularly dealers, continue to use social media more and more and are learning the most effective and impactful ways to use this new marketing communications tool.
The editors at Automotive Digest recently found a great resource for apps and creative resources for social media ideas, content, and campaign resources called Refresh [https://refresh.io/about]
The first resource we found on Refresh was a listing of the best social media campaigns in 2014.
This listing may inspire, ignite, and be a catalyst to create new social media campaigns for your dealership or company for 2015.
Sourced from Salesforce Marketing Cloud
While new and used vehicle sales methods rely heavily on new media tactics (Youtube videos, Facebook likes, Twitter hashtags, e-newsletters, texting, etc.), a new Foresight Research study shows that classic marketing methods haven’t died off.
Word of mouth recommendations on what car to buy is still the most valuable resource out there.
As certified pre-owned vehicle sales become more important for dealers, having the best word of mouth strategy in place makes a lot of sense – including participating in channels where influencers are commenting on their vehicle purchases and sharing recommendations online.
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What seemed to be & is actually going on?
• TV ads seemed to be falling off. And so are big media company profits.
• Digital is not cutting into the TV Ad revenue, however
• Net ad spending growth was actually 2.5% in Third Quarter
• Mobile Ads not so much to blame as Cyclical Factors
• At first look, it appeared Big Media was taking in the teeth but not the case.
• Analyst sees 2.5% growth for local and national advertising in 2015
Source: from WSJ
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View All While customers rely on Manheim to buy and sell used vehicles, they also look to the company to provide value-added wholesale services.
To help customers take advantage of these services in the most efficient and effective way, Manheim has selected Shane O’Dell as senior vice president of wholesale services, a new role within the company.
Manheim’s wholesale services include vehicle transportation, reconditioning, condition reporting, export and more. He will report to Janet Barnard, executive vice president and chief operating officer of Manheim North America.
Follow The Leaders
Automotive Industry Technology Breakthroughs Read the latest important briefing for Small Auto Dealers & Retailers. Learn how to compete with the big third party lead providers. Net Driven, through extraordinary leadership, vision, and accomplishment in building a Web design and development company that serves small dealers and automotive retailers, has developed and designed sites that enable smaller dealers, repair outlets, tire companies, and service companies to compete with large dealers and big box retailers.
Read what this big thinking industry expert has to say. This commentary was derived from a video interview in late August 2014.
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Studies and Reports
Find out how dealers and automotive marketers are using programmatic advertising to move consumers from Laptops to dealer lots and increase sales by 53%.
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