online data power

Are You Using Next Gen Dealer Marketing Tools?

Clos­ing more sales and get­ting the vehi­cle financed is what dealer sales teams do every day.

To get more poten­tial cus­tomers into the deal­er­ship every effort is being made to deliver more infor­ma­tion about the con­sumer to the dealer as early as pos­si­ble in the sales process.

Gary Hughes, Equifax Auto­mo­tive Gen­eral Man­ager, will give you a two minute video report on how deal­ers and lenders are assist­ing in iden­ti­fy­ing car shop­pers in the sales fun­nel ear­lier than ever before and get­ting the deals bought

The next gen­er­a­tion of finan­cial ser­vices sys­tems from com­pa­nies like Equifax are facil­i­tat­ing more vehi­cle sales for the dealer and giv­ing the lender a higher sense of com­fort about the con­sumer and the over­all sales trans­ac­tion.

 

News You Need to Know

Delphi Car

Delphi Drives Off with Carnegie Mellon Self-Driving Technology

The Delphi Drive system, powered with software from Ottomatika, (a spin-off company of Carnegie Mellon) was recognized at the Consumer Electronics Show among Mashable's Best of CES 2015.

In addition, the combined software from Delphi and Ottomatika enabled the longest drive by an automated vehicle in North America in April 2015. The Delphi vehicle completed a 3,400-mile trip from San Francisco to New York in autonomous mode 99 percent of the time.

During the nine-day trip, the vehicle navigated through construction zones and metst jude community outreach program a variety of traffic and weather conditions.

Read more and watch great video.

___________________________________________

iconic la 2015

Marcus Lemonis, Bert Jacobs, & GoDaddy’s Parsons Celebrate Entrepreneurship with New Life, Ideas & Inspiration at iCONIC LA

iCONIC means having the characteristics of an icon. Hence an iCONIC LA Conference.

Inc Magazine’s recent iCONIC LA conference put business icons and emerging icons on the platform one after the other in a day long presentation of speakers who informed, inspired and instructed the theatre audience of 500 or more on what it means to be an entrepreneur and to have fire, passion, and persistence to survive and succeed.

While every speaker and panelists had great stories to tell with CNBC's Tyler Mathisen and Inc’s Eric Schurenberg facilitating, the Automotive Digest publishing team has sought to capture the essence and context of three speakers who rocked the walls of the old United Artist Theater in the resurrected downtown LA.

Bert Jacobs of Life is Good; Bob Parsons founder of GoDaddy and the hit of the day, Mark Lemonis of the CNBC’s The Profit.

Click and gain the essence of what these 3 role models for all business had to say, proclaim, and celebrate.

_________________________________________________________________

Variety TV Summit

Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers

The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:

10 Things for Dealers to know about Hollywood TV Summit

1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers “fishing” for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible

See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.

______________________________________________________________
View All

Upcoming Industry Events

View All

Industry People

Charlie VogelheimPartnerTPC Management - 12/31/1969

TPC Management Company has announced that industry veteran Charlie Vogelheim has joined the firm as a partner.

TPC President, Pierre Pons in making the announcement, stated: “We are delighted that Charlie Vogelheim is joining our team at TPC. Charlie is not only well known in the automotive remarketing industry, but is highly regarded for the insight, expertise, and innovation he has displayed through his thirty-year career.

He brings to our firm a new dimension that can be leveraged across our three platforms: TPC Consulting, ServNet Auctions and Auction Academy.

View All

Weekly Industry News Poll

What do you expect from the Apple Car?

View Results

Loading ... Loading ...