The Differences Between Men & Women Car Shoppers

The Sit­u­a­tion:
 Men and women shop dif­fer­ently for cars. Dealer sales teams can sell more to both sexes by learn­ing more about how the use data and shop­per analytics.

The Sig­nif­i­cance of this Video to Deal­ers:
 It cap­tures some pow­er­ful ways to bet­ter under­stand how to sell to both women and men. The inter­view con­tent with Hwei Lin Oetken, Kbb.com Strat­egy VP, is based on pri­mary sur­vey research that cre­ated com­pre­hen­sive insights into the dif­fer­ences between how men and women car shop for cars.”

CLICK to learn.

News You Need to Know

DC Entertainment Variety Summit 2015  - final

5 Hot Trends for Dealers and OEMs from Variety’s Entertainment & Technology Summit in Hollywood

Want to be totally savvy about where TV and film marketing are going? Here is a list of what leading edge companies and the biggies in the entertainment industry were buzzing about -- and what the automotive industry Needs to Know, now.

Photo from Variety, with composite by Automotivedigest


Influence MarketingInfluencer Marketing is Hottest New Tool for Automotive & Business

Who are the people that are really influencing your business and your life?

Particularly those power people who are on social media, online, or texting and telling others about you, your company or dealership or your vehicle brand.

Who are these people, where are they, and what is it that they are saying that is subtly and directly influencing car buying, dealer management, brand selections and financial decisions?

Identifying those individuals who are talking about your customers, associates, and counterparts, with social media resources may be one of the most challenging -- yet rewarding actions you can take for 2016.

In order to help you make sense out this emerging trend in marketing communications, the author has put together a list of articles for you to learn more influencer marketing as you dig into this incredible new source of knowledge, information, and power.

Click to gain info and source sites with takeaways for each actionable resource.


Driverless car
The Driverless Car Bandwagon:
Why are John Krafcik and the Auto Industry Jumping on?

TrueCar President, John Krafcik, really shocked the automotive industry recently by  announcing that he was moving to a new position heading up Google Inc.’s self-driving car project from troubled TrueCar.

While TrueCar’s future is in question with founder Scott Painter leaving soon, why would Krafcik choose Google over another automaker?

Krafcik, who has been praised for leading Hyundai to record U.S. sales, would have surely be offered an executive position with an OEM or Tier 1 supplier.

What’s behind the Google move?

Read and ingest six categorical areas of insight and backstory from one OF THE the industry’s leading experts on green marketing and alternatively powered vehicles Jon LeSage, editor, Used Car Market Reports and Green Auto Market...

  1.  1.  Race to Be Leading Auto Tech Company
  2.  2.  Marriage of Detroit and Silicon Valley
  3.  3.  The Morphing of Automakers
  4.  4.  The Leading Advanced Technology OEM
  5.  5.  The Migration to “Semi-Autonomous” Vehicles
  6.  6.  Why Uber Says it Will Go Driverless


View All

Upcoming Industry Events

View All

Industry People

Richard CarpentierCOOAutoVIN - 12/31/1969

The AutoVIN leadership team is now led by Richard Carpentier, COO and Senior Vice President of Operations across North America. AutoVIN is part of KAR Auction Services.

A familiar name in the remarketing and vehicle inspection industries in Canada, Carpentier will oversee all aspects of the company’s day-to-day operations in Canada and the United States, including field operations, call centers, quality assurance teams, client relations and business development.

He has more than 20 years of experience in the industry, managing operations and business development teams for inspection companies, first for Quadrex/Manders and later for DataScan. He most recently held the position of managing director for DataScan’s Canadian operations. Carpentier will report to Trevor Henderson, Chief Operating Officer for ADESA Canada.

View All

Weekly Industry News Poll

What do you expect from the Apple Car?

View Results

Loading ... Loading ...