Larry Gamache

MARKET UPDATE: Great News for Car Dealers in 2015


As the year moves into mid-February, Larry Gamache, Com­mu­ni­ca­tions Direc­tor for Car­fax, out­lines three of the hottest issues for deal­ers in the first quar­ter of 2015.

See and hear Larry’s opti­mistic assess­ment of the year ahead and heed his sug­ges­tions, par­tic­u­larly about dealer invest­ment in adver­tis­ing.

With the evo­lu­tion and diver­sity of adver­tis­ing plat­forms, dealer man­age­ment is encour­aged to take a hard look at what kinds of adver­tis­ing are per­form­ing. Iden­ti­fy­ing high per­for­mance adver­tis­ing on dealer sites and track­ing the per­for­mance of ads all the way to prof­itable is a crit­i­cal action by deal­ers this early in the year.

News You Need to Know

Audi Manufacturing

Automated Body Shop Shows How Audi Manufactures Cars

This is according to Hubert Hartmann, head of the A3 body shop at Ingolstadt, who describes the automated plant... “It is like a Swiss watch, with the same level of precision.”

Audi is said to have the most modern factory floor of its kind, where a high level of automation has been married with many other advanced manufacturing technologies. 

The result? Audi has realized a reduced demand for untrained workers -- while at the same time increasing their demand for more trained, more specialized workers.

How Audi drives innovation on the automated body shop line illustrates how German manufacturing is moving forward. In fact, Germany remains the global leader in many manufacturing sectors, with automation as one of the main reasons why Germany posted a record trade surplus last year.

Read this article from a recent issue of the MIT Technology Review clearly outlines what we can expect to see in the production of vehicles in the next 5 years.

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The Internet of Everything

State of the Market: THE INTERNET OF THINGS 2015

If you are a “Big Picture” or Where are we going person- you going to love this report. .

This Report from Verizon is really really for you if you are involved or want to be think and deal with the bigger picture of what is going on with the Internet, energy, sustainability, and transportation. .

Actually, the report is worthy of your download, study, routing, discussion and extraction of the core predictions of where “things” are going. .

You & your management team will be inspired and informed by what the report has to say about sensors, networking, cloud computing, and the potential of for us all in not just these three areas for transformation of the automotive market but with all of the Internet of Things. .

If you don’t have an” Internet of Thing” [IoT] strategy, you should. This report covers what organizations are doing and gives some recommendations on how to get the most out of it. .

Download this “Must Read” report……… _________________________________________________________________

V2V Cars

V2V Technology Update:

Automotive Revolution Coming As Cars See Each Other

Situation: Lapses in driver attention or bad judgment frequently cause car accidents.

The Solution that is coming:

In the future, drivers will still have ultimate control of their vehicle, using gas pedals and steering wheels ... and to help them drive better and safer,  cars that can “see” and respond to each other's movements will soon be on the road.

How?  GPS sensors in a vehicle will connect with matching programmed "nodes" on the street -- that will enable vehicles to constantly broadcast their positions and sound an alarm for impending collisions.  Vehicle to Vehicle (V2V) signals will occur through the use of WiFi like radios that warn drivers to take evasive action.

Also -- radar-scanning crosswalks will beam alerts to pedestrians and bus drivers.

Government estimates that the cost  of  V2V units to carmakers will be $329 per car.  The cost to run the communications network will cost around $60 Million per year -- which could be covered with a $3 fee  on each new car sale.

See this mindboggling article on page 21 of the December 2014 issue of Car & Driver.

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Industry People

Joe Keadle, Senior Vice President of OperationsVice President OperatonsAuto Finance Corporation - 12/31/1969

Automotive Finance Corporation (AFC), a business unit of KAR Auction Services (NYSE: KAR), has announced that Joe Keadle has been promoted to senior vice president of operations.

Keadle will report directly to John  Hammer, AFC CEO and president.

In his new role, Keadle will oversee all field operational functions including branch operations, sales and training. He will focus on developing, leading and coordinating AFC field operations while assuring the standardization of all operating practices and procedures and will be instrumental in leading AFC’s growth initiatives.

Keadle joined AFC in 2010 as regional manager and in 2011 was promoted to vice president of operations for the west division.

Keadle has more than 20 years of experience and has held a wide variety of positions in the financial services and automotive industries. Prior to joining AFC, he served in a variety of roles for a multi-franchise dealership group including business manager, new car sales manager and used car sales manager. Later he was with Wachovia Bank in Charleston, South Carolina where he developed and managed dealer relationships and was the national floor plan development manager at New South Federal Savings Bank. He holds a bachelor’s of science degree from the College of Charleston.

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