SaleMove Face to Face

Dealer Sales Update:
Get Face to Face with Your Customer Online


How crit­i­cal is it for your deal­er­ship to have a way to vir­tu­ally sell and close deals online? — EXTREMELY crit­i­cal — today and going into 2015.

Pro­gres­sive deal­er­ships are excited about a new soft­ware prod­uct that acts like a util­ity in your sales process. Up to now your phys­i­cal show­room was the only place where your staff could “inter­ac­tively” sell.

This kind of on-line/ real-time face-to-face con­ver­sa­tion was not pre­vi­ously pos­si­ble in your vir­tual show­room. But now it is…

VIDEO:Stream this video and learn how to bring your entire sales staff into a vir­tual show­room before prospects get to your phys­i­cal show­room. Justin DiP­i­etro of Sale­Move tells you how to close deals online with the help of Sale­Move technology.

News You Need to Know

Brilliant social media campaigns

The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)

EXCERPT:

Automotive marketers, particularly dealers, continue to use social media more and more and are learning the most effective and impactful ways to use this new marketing communications tool.

The editors at Automotive Digest recently found a great resource for apps and creative resources for social media ideas, content, and campaign resources called Refresh [https://refresh.io/about]

The first resource we found on Refresh was a listing of the best social media campaigns in 2014.

This listing may inspire, ignite, and be a catalyst to create new social media campaigns for your dealership or company for 2015.

Sourced from Salesforce Marketing Cloud
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Word of Mouth

Word of Mouth Still Pivotal in Selling New and Used Cars

While new and used vehicle sales methods rely heavily on new media tactics (Youtube videos, Facebook likes, Twitter hashtags, e-newsletters, texting, etc.), a new Foresight Research study shows that classic marketing methods haven’t died off.

Word of mouth recommendations on what car to buy is still the most valuable resource out there.

As certified pre-owned vehicle sales become more important for dealers, having the best word of mouth strategy in place makes a lot of sense – including participating in channels where influencers are commenting on their vehicle purchases and sharing recommendations online.

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 Myth Busters

Big Media to Grow 2.5% in 2015, No 3rd Q Fall Off

What seemed to be & is actually going on?

• TV ads seemed to be falling off. And so are big media company profits.

• Digital is not cutting into the TV Ad revenue, however

• Net ad spending growth was actually 2.5% in Third Quarter

• Mobile Ads not so much to blame as Cyclical Factors

• At first look, it appeared Big Media was taking in the teeth but not the case.

• Analyst sees 2.5% growth for local and national advertising in 2015

Source: from WSJ
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Industry People

Shane O’DellVP, Wholesale ServicesManheim - 12/31/1969

While customers rely on Manheim to buy and sell used vehicles, they also look to the company to provide value-added wholesale services.

To help customers take advantage of these services in the most efficient and effective way, Manheim has selected Shane O’Dell as senior vice president of wholesale services, a new role within the company.

Manheim’s wholesale services include vehicle transportation, reconditioning, condition reporting, export and more. He will report to Janet Barnard, executive vice president and chief operating officer of Manheim North America.

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