car dealer newspaper ads

Is Your Dealership Emotionally Tied To Newspaper Ads?


The mar­ket research data is clear. More and more car shop­pers are going online to do search and research before going to the deal­er­ship.

See and hear the insights and pre­cau­tions that Larry Gamache, Carfax’s Direc­tor of Com­mu­ni­ca­tions, is say­ing about car buy­ers includ­ing used car shop­pers are end­ing up on dealer Web sites as they search for their next car or truck. It is there­fore, crit­i­cal that these poten­tial cus­tomers get to your dealership’s web site as early in the buy­ing process as pos­si­ble.

Every­one in the deal­er­ship is online or on their cell phone and so are the cus­tomers as they find their way to your store.

News You Need to Know

Bob Pease and The Cord

New Vintage and Classic Car Column for Car People

Observations, Insights, and Ramblings about the “Old Car" Hobby from a Fellow Car-nut who's been involved in this crazy affliction for over 40 years!


“Pease" Be With You
A new column by Bob Pease, Collector Car Editor & Expert


Automotive Digest is excited to present Bob Pease, a leading edge advertising executive, vintage car owner, winemaker, and respected expert on collector cars for many years. Bob's most recent accomplishments include the design and production of the incredible Cord Complete Book, published last year. See and even buy the book at www.cordcompletebook.com


Bob will be aggregating and editing significant news, developments, and events involving vintage and classic vehicles every two weeks with coverage from the U.S. and global marketing.


Click to read this week's feature!


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The Battle for Lithium Battery Dominance

Lithium batteries is the place to be – according to Tesla Motors, BYD Co., and A123 Systems. But they’re not just being manufactured to power plug-in electric vehicles.

Chinese automaker BYD Co., backed by Warren Buffett’s Berkshire Hathaway Inc., will be adding 18 gigawatt hours of global production for batteries over the next three years, putting it on par with Tesla Motor’s $5 billion “gigafactory” for electric vehicle battery manufacturing and energy storage capacity.

While Wanxiang Group is still working to relaunch the Fisker Karma, its recently acquired battery maker A123 Systems is moving away from electric cars, at least in the US.

A123 Systems’ two Detroit-area factories are producing lithium-ion starter batteries for Mercedes-Benz.

Read all about the challenges and opportunities companies like A123 Systems are facing in the car battery business……… _________________________________________________________________


Should Auto Dealers Be Called Auto Retailers?

“Why do you call yourself dealers?” Automotive Digest Publisher Chuck Parker asked during the American Financial Services Association (AFSA) automotive conference. “Right off the bat, it says someone is dealing.”

Was Chuck talking about dealing drugs – or being a wheeler-dealer type? Should dealers identify themselves as auto retailers?

AutoNation CEO Michael Jackson says, “We don’t have dealerships, we have stores.”

Should review website DealerRater change its name to StoreRater?

Read all about what panelists, including Charlie Vogelheim of Motor Trend, had to say about this question during AFSA ……… _________________________________________________________________

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Industry People

Joe Keadle, Senior Vice President of OperationsVice President OperatonsAuto Finance Corporation - 12/31/1969

Automotive Finance Corporation (AFC), a business unit of KAR Auction Services (NYSE: KAR), has announced that Joe Keadle has been promoted to senior vice president of operations.

Keadle will report directly to John  Hammer, AFC CEO and president.

In his new role, Keadle will oversee all field operational functions including branch operations, sales and training. He will focus on developing, leading and coordinating AFC field operations while assuring the standardization of all operating practices and procedures and will be instrumental in leading AFC’s growth initiatives.

Keadle joined AFC in 2010 as regional manager and in 2011 was promoted to vice president of operations for the west division.

Keadle has more than 20 years of experience and has held a wide variety of positions in the financial services and automotive industries. Prior to joining AFC, he served in a variety of roles for a multi-franchise dealership group including business manager, new car sales manager and used car sales manager. Later he was with Wachovia Bank in Charleston, South Carolina where he developed and managed dealer relationships and was the national floor plan development manager at New South Federal Savings Bank. He holds a bachelor’s of science degree from the College of Charleston.

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