car dealer newspaper ads

Is Your Dealership Emotionally Tied To Newspaper Ads?


The mar­ket research data is clear. More and more car shop­pers are going online to do search and research before going to the deal­er­ship.

See and hear the insights and pre­cau­tions that Larry Gamache, Carfax’s Direc­tor of Com­mu­ni­ca­tions, is say­ing about car buy­ers includ­ing used car shop­pers are end­ing up on dealer Web sites as they search for their next car or truck. It is there­fore, crit­i­cal that these poten­tial cus­tomers get to your dealership’s web site as early in the buy­ing process as pos­si­ble.

Every­one in the deal­er­ship is online or on their cell phone and so are the cus­tomers as they find their way to your store.

News You Need to Know

Art Spinella

A Tribute to Art Spinella and Contributions He’s Made to the Auto Industry

Automotive Digest staff and others in the auto industry were very sad to hear about the passing away of Art Spinella.

The president of CNW Research, based in Bandon, Oregon, died from congestive heart failure at the age of 68. Spinella has been well known in the auto industry for several years as an analyst tracking consumer car buying decisions and retail auto sales trends through CNW Research and its Retail Automotive Summary newsletter.

Spinella has been very much valued by colleagues in the industry – which has been well represented in how CNW Research content has been shared and cited in other industry reports – including Kontos Kommentary and Manheim Used Vehicle Value Index.

Here’s an overview of what Spinella has contributed to the auto industry and how much he’ll be missed.……… _________________________________________________________________

Audi Manufacturing

Automated Body Shop Shows How Audi Manufactures Cars

This is according to Hubert Hartmann, head of the A3 body shop at Ingolstadt, who describes the automated plant... “It is like a Swiss watch, with the same level of precision.”

Audi is said to have the most modern factory floor of its kind, where a high level of automation has been married with many other advanced manufacturing technologies. 

The result? Audi has realized a reduced demand for untrained workers -- while at the same time increasing their demand for more trained, more specialized workers.

How Audi drives innovation on the automated body shop line illustrates how German manufacturing is moving forward. In fact, Germany remains the global leader in many manufacturing sectors, with automation as one of the main reasons why Germany posted a record trade surplus last year.

Read this article from a recent issue of the MIT Technology Review clearly outlines what we can expect to see in the production of vehicles in the next 5 years.

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The Internet of Everything

State of the Market: THE INTERNET OF THINGS 2015

If you are a “Big Picture” or Where are we going person- you going to love this report. .

This Report from Verizon is really really for you if you are involved or want to be think and deal with the bigger picture of what is going on with the Internet, energy, sustainability, and transportation. .

Actually, the report is worthy of your download, study, routing, discussion and extraction of the core predictions of where “things” are going. .

You & your management team will be inspired and informed by what the report has to say about sensors, networking, cloud computing, and the potential of for us all in not just these three areas for transformation of the automotive market but with all of the Internet of Things. .

If you don’t have an” Internet of Thing” [IoT] strategy, you should. This report covers what organizations are doing and gives some recommendations on how to get the most out of it. .

Download this “Must Read” report……… _________________________________________________________________

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Industry People

Joe Keadle, Senior Vice President of OperationsVice President OperatonsAuto Finance Corporation - 12/31/1969

Automotive Finance Corporation (AFC), a business unit of KAR Auction Services (NYSE: KAR), has announced that Joe Keadle has been promoted to senior vice president of operations.

Keadle will report directly to John  Hammer, AFC CEO and president.

In his new role, Keadle will oversee all field operational functions including branch operations, sales and training. He will focus on developing, leading and coordinating AFC field operations while assuring the standardization of all operating practices and procedures and will be instrumental in leading AFC’s growth initiatives.

Keadle joined AFC in 2010 as regional manager and in 2011 was promoted to vice president of operations for the west division.

Keadle has more than 20 years of experience and has held a wide variety of positions in the financial services and automotive industries. Prior to joining AFC, he served in a variety of roles for a multi-franchise dealership group including business manager, new car sales manager and used car sales manager. Later he was with Wachovia Bank in Charleston, South Carolina where he developed and managed dealer relationships and was the national floor plan development manager at New South Federal Savings Bank. He holds a bachelor’s of science degree from the College of Charleston.

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