Is Your Dealership Emotionally Tied To Newspaper Ads?
The market research data is clear. More and more car shoppers are going online to do search and research before going to the dealership.
See and hear the insights and precautions that Larry Gamache, Carfax’s Director of Communications, is saying about car buyers including used car shoppers are ending up on dealer Web sites as they search for their next car or truck. It is therefore, critical that these potential customers get to your dealership’s web site as early in the buying process as possible.
Everyone in the dealership is online or on their cell phone and so are the customers as they find their way to your store.
News You Need to Know
View All Observations, Insights, and Ramblings about the “Old Car" Hobby from a Fellow Car-nut who's been involved in this crazy affliction for over 40 years!
“Pease" Be With You
A new column by Bob Pease, Collector Car Editor & Expert
Automotive Digest is excited to present Bob Pease, a leading edge advertising executive, vintage car owner, winemaker, and respected expert on collector cars for many years. Bob's most recent accomplishments include the design and production of the incredible Cord Complete Book, published last year. See and even buy the book at www.cordcompletebook.com
Bob will be aggregating and editing significant news, developments, and events involving vintage and classic vehicles every two weeks with coverage from the U.S. and global marketing.
Click to read this week's feature!
Lithium batteries is the place to be – according to Tesla Motors, BYD Co., and A123 Systems. But they’re not just being manufactured to power plug-in electric vehicles.
Chinese automaker BYD Co., backed by Warren Buffett’s Berkshire Hathaway Inc., will be adding 18 gigawatt hours of global production for batteries over the next three years, putting it on par with Tesla Motor’s $5 billion “gigafactory” for electric vehicle battery manufacturing and energy storage capacity.
While Wanxiang Group is still working to relaunch the Fisker Karma, its recently acquired battery maker A123 Systems is moving away from electric cars, at least in the US.
A123 Systems’ two Detroit-area factories are producing lithium-ion starter batteries for Mercedes-Benz.
Read all about the challenges and opportunities companies like A123 Systems are facing in the car battery business………
“Why do you call yourself dealers?” Automotive Digest Publisher Chuck Parker asked during the American Financial Services Association (AFSA) automotive conference. “Right off the bat, it says someone is dealing.”
Was Chuck talking about dealing drugs – or being a wheeler-dealer type? Should dealers identify themselves as auto retailers?
AutoNation CEO Michael Jackson says, “We don’t have dealerships, we have stores.”
Should review website DealerRater change its name to StoreRater?
Read all about what panelists, including Charlie Vogelheim of Motor Trend, had to say about this question during AFSA ………
Upcoming Industry EventsView All
View All Automotive Finance Corporation (AFC), a business unit of KAR Auction Services (NYSE: KAR), has announced that Joe Keadle has been promoted to senior vice president of operations.
Keadle will report directly to John Hammer, AFC CEO and president.
In his new role, Keadle will oversee all field operational functions including branch operations, sales and training. He will
focus on developing, leading and coordinating AFC field operations while assuring the standardization of all operating
practices and procedures and will be instrumental in leading AFC’s growth initiatives.
Keadle joined AFC in 2010 as regional manager and in 2011 was promoted to vice president of operations for the west
Keadle has more than 20 years of experience and has held a wide variety of positions in the financial services and
automotive industries. Prior to joining AFC, he served in a variety of roles for a multi-franchise dealership group including
business manager, new car sales manager and used car sales manager. Later he was with Wachovia Bank in Charleston,
South Carolina where he developed and managed dealer relationships and was the national floor plan development
manager at New South Federal Savings Bank. He holds a bachelor’s of science degree from the College of Charleston.
Follow The Leaders
Andy Crews of AutoFair Honda in Manchester, NH, was selected from among an elite group of U.S. dealers recognized at the ceremony. Tim Russi, president of Auto Finance at Ally, and Mark Ellis, senior vice president of corporate sales for TIME, announced the winner and finalists during the convention’s opening session.
As a New Hampshire dealer, Crews is president of Autofair Dealer Group in Manchester consisting of Honda, Hyundai, and Ford Franchises in Manchester.
With over 20 years of experience in the automotive industry, Crews, who is originally from Georgia, moved to New Hampshire to join AutoFair in 2006. He sits on the board of several non-profit groups: CareGivers, Easter Seals Veteran’s Count Club, and Manchester Dealers Charitable Foundation.
Crews serves on business association boards in Greater Manchester including the New Hampshire Automobile Dealers Association.
Weekly Industry News Poll