Evolving Technology in Autonomous Vehicles

Human machine inter­face or HMI tech­nol­ogy is pro­vid­ing func­tional drive and guid­ance sys­tems in vir­tual cock­pits — in such vehi­cles as the Audi TT.

As the tech­nol­ogy advances, autonomous vehi­cles are totally depen­dent on sen­sors, semi­con­duc­tor inte­grated cir­cuitry and algo­rithms that run inside sev­eral pow­er­ful ECUs (Elec­tronic Con­trol Units).

Con­cerned about your safety, know that these ECUs are solely respon­si­ble for the safety of the pas­sen­gers inside the dri­ver­less car, as well as for safety of pedes­tri­ans and other vehi­cles, all com­pli­ant with strin­gent safety cer­ti­fi­ca­tions.

Watch this 3 minute video that will make you a semi-expert about autonomous vehi­cles.  Learn, hear and see the trends, roles, hur­dles, and stun­ning poten­tial of autonomous vehi­cles from Manuela Papadopol, Global Mar­ket­ing Direc­tor, Elektrobit.

News You Need to Know

DC Entertainment Variety Summit 2015  - final

5 Hot Trends for Dealers and OEMs from Variety’s Entertainment & Technology Summit in Hollywood

Want to be totally savvy about where TV and film marketing are going? Here is a list of what leading edge companies and the biggies in the entertainment industry were buzzing about -- and what the automotive industry Needs to Know, now.

Photo from Variety, with composite by Automotivedigest


Influence MarketingInfluencer Marketing is Hottest New Tool for Automotive & Business

Who are the people that are really influencing your business and your life?

Particularly those power people who are on social media, online, or texting and telling others about you, your company or dealership or your vehicle brand.

Who are these people, where are they, and what is it that they are saying that is subtly and directly influencing car buying, dealer management, brand selections and financial decisions?

Identifying those individuals who are talking about your customers, associates, and counterparts, with social media resources may be one of the most challenging -- yet rewarding actions you can take for 2016.

In order to help you make sense out this emerging trend in marketing communications, the author has put together a list of articles for you to learn more influencer marketing as you dig into this incredible new source of knowledge, information, and power.

Click to gain info and source sites with takeaways for each actionable resource.


Driverless car
The Driverless Car Bandwagon:
Why are John Krafcik and the Auto Industry Jumping on?

TrueCar President, John Krafcik, really shocked the automotive industry recently by  announcing that he was moving to a new position heading up Google Inc.’s self-driving car project from troubled TrueCar.

While TrueCar’s future is in question with founder Scott Painter leaving soon, why would Krafcik choose Google over another automaker?

Krafcik, who has been praised for leading Hyundai to record U.S. sales, would have surely be offered an executive position with an OEM or Tier 1 supplier.

What’s behind the Google move?

Read and ingest six categorical areas of insight and backstory from one OF THE the industry’s leading experts on green marketing and alternatively powered vehicles Jon LeSage, editor, Used Car Market Reports and Green Auto Market...

  1.  1.  Race to Be Leading Auto Tech Company
  2.  2.  Marriage of Detroit and Silicon Valley
  3.  3.  The Morphing of Automakers
  4.  4.  The Leading Advanced Technology OEM
  5.  5.  The Migration to “Semi-Autonomous” Vehicles
  6.  6.  Why Uber Says it Will Go Driverless


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Industry People

Charlie VogelheimPartnerTPC Management - 12/31/1969

TPC Management Company has announced that industry veteran Charlie Vogelheim has joined the firm as a partner.

TPC President, Pierre Pons in making the announcement, stated: “We are delighted that Charlie Vogelheim is joining our team at TPC. Charlie is not only well known in the automotive remarketing industry, but is highly regarded for the insight, expertise, and innovation he has displayed through his thirty-year career.

He brings to our firm a new dimension that can be leveraged across our three platforms: TPC Consulting, ServNet Auctions and Auction Academy.

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