Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media
Excellent video on three significant trends for dealers, OEMs, and agency marketers — eloquently articulated by Tania Yuki, CEO of Shareablee — a social media contenting and analytics group.
Research showed that in automotive marketing, video has changed everything with a staggering growth rate of 228%. Other changes and actionable trends in user generated content and integrated social media platforms are outlined in the rest of the market study.
Further, automotive marketers are repurposing or reusing or republishing — what customers say about their cars in their own social media public profiles. Big payoff for OEMs in terms of content marketing, but also for customers who found self-expression in crafting their own messages about the automotive brand.
As a broader theme, the three big social media platforms are beginning to gain an integrated audience with interplay between one social media and another. Mercedes Benz best illustrated this trend by encouraging their Facebook audience to utilize Instagram to help tell their stories. So it is no longer just talk to Facebook Users in Facebook space, or Twitter users only in Twitter space — but realize that everyone is using multiple social media platforms — and smart marketers will integrate their message accordingly.
News You Need to Know
View All The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:
10 Things for Dealers to know about Hollywood TV Summit
1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers “fishing” for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible
See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.
The Summer of 2015 has an almost incredible number of vintage and classic car events going on in almost every area or major city in the country.
One of the summer events you will find fun, exciting, and inspirational is to attend the car events in your area or near where you are traveling or vacationing this summer.
Bob Pease, AIN Media's Vintage and Classic Car Editor, has compiled a listing of some the major Concours d'Elegance and car shows in various parts of the country. See & save page 2 of the linked list and then go to page 3 to gain more detail and links to three major events that may be in your proximity.
Have some wonderful weekends experiencing beautiful cars surrounded by beautiful people in beautiful America this summer. What Dealers Need To Know & can expect from this new app:
This new VIN (Vehicle Identification Number) scanner app will enhance the functionality of the telematics company’s award-winning GoldStar CMS solution for dealers and finance companies. Available for both Android and iOS mobile devices, Spireon’s GoldStar CMS mobile VIN scanner app will speed up the vehicle financing process and provide added loan risk assurance.
Spireon’s groundbreaking GoldStar CMS supports the broad automotive ecosystem, allowing dealers and lenders to put more of their customers into vehicles. Dealers now have the tools necessary to make smarter lending decisions while protecting their investment.
What this Mobile App Scanner does for Vehicle Finance Companies:
The mobile VIN scanner app will make the processing of dealer loans quicker and more efficiently for automotive finance companies, banks, credit unions and dealerships with in-housing financing.
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View All du Toit joins Black Book from Jacada, Inc., where he was the executive director of Product Management and led the company’s transition from on-premises systems to cloud-based SaaS products. He has worked globally in product development in England, South Africa, and Hong Kong and co-founded a successful technology company that specialized in Web and Enterprise systems architecture and implementation.
He earned a BS in Computer Science from Rhodes University in South Africa and holds a JD from Concord Law School and is admitted for practice in the State Bar of California.
Follow The Leaders
Why the selection of Subaru of Las Vegas as Dealer of the Month by the Autobytel Dealer Awards Program is significant to other dealerships:
• Dealership has been an active Autobytel Dealer for many years
• Responds to Autobytel Sales leads with Texting and Chat
• Store team was surprised by the success of the Autobytel Lead Program
• Active Internet Sales Department lead by Christian
• Small Store and nimble staff with only the Subaru Brand
• Dealership Philosophy & Pricing strategy that sells cars
• Quality of the Subaru product line factor in success
• Sales force is non-commissioned which is unusual
• Dealership seeks to be like & act like an Apple Store
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