Human machine interface or HMI technology is providing functional drive and guidance systems in virtual cockpits — in such vehicles as the Audi TT.
As the technology advances, autonomous vehicles are totally dependent on sensors, semiconductor integrated circuitry and algorithms that run inside several powerful ECUs (Electronic Control Units).
Concerned about your safety, know that these ECUs are solely responsible for the safety of the passengers inside the driverless car, as well as for safety of pedestrians and other vehicles, all compliant with stringent safety certifications.
Watch this 3 minute video that will make you a semi-expert about autonomous vehicles. Learn, hear and see the trends, roles, hurdles, and stunning potential of autonomous vehicles from Manuela Papadopol, Global Marketing Director, Elektrobit.
News You Need to Know
View All Want to be totally savvy about where TV and film marketing are going? Here is a list of what leading edge companies and the biggies in the entertainment industry were buzzing about -- and what the automotive industry Needs to Know, now.
Photo from Variety, with composite by Automotivedigest
Who are the people that are really influencing your business and your life?
Particularly those power people who are on social media, online, or texting and telling others about you, your company or dealership or your vehicle brand.
Who are these people, where are they, and what is it that they are saying that is subtly and directly influencing car buying, dealer management, brand selections and financial decisions?
Identifying those individuals who are talking about your customers, associates, and counterparts, with social media resources may be one of the most challenging -- yet rewarding actions you can take for 2016.
In order to help you make sense out this emerging trend in marketing communications, the author has put together a list of articles for you to learn more influencer marketing as you dig into this incredible new source of knowledge, information, and power.
Click to gain info and source sites with takeaways for each actionable resource.
TrueCar President, John Krafcik, really shocked the automotive industry recently by announcing that he was moving to a new position heading up Google Inc.’s self-driving car project from troubled TrueCar.
While TrueCar’s future is in question with founder Scott Painter leaving soon, why would Krafcik choose Google over another automaker?
Krafcik, who has been praised for leading Hyundai to record U.S. sales, would have surely be offered an executive position with an OEM or Tier 1 supplier.
What’s behind the Google move?
Read and ingest six categorical areas of insight and backstory from one OF THE the industry’s leading experts on green marketing and alternatively powered vehicles Jon LeSage, editor, Used Car Market Reports and Green Auto Market...
- 1. Race to Be Leading Auto Tech Company
- 2. Marriage of Detroit and Silicon Valley
- 3. The Morphing of Automakers
- 4. The Leading Advanced Technology OEM
- 5. The Migration to “Semi-Autonomous” Vehicles
- 6. Why Uber Says it Will Go Driverless
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View All TPC Management Company has announced that industry veteran Charlie Vogelheim has joined the firm as a partner.
TPC President, Pierre Pons in making the announcement, stated: “We are delighted that Charlie Vogelheim is joining our team at TPC. Charlie is not only well known in the automotive remarketing industry, but is highly regarded for the insight, expertise, and innovation he has displayed through his thirty-year career. He brings to our firm a new dimension that can be leveraged across our three platforms: TPC Consulting, ServNet Auctions and Auction Academy.
Follow The Leaders
Denise Chudy is now the CEO of LotLinx, the breakthrough developer of the first direct linking technology platform to be integrated into automotive industry systems and the customer sales process.
As the new CEO, Denise assumes the leadership of and responsibility for all areas of LotLinx’s business, including strategic direction, development of key partnerships, customer relationships, and for implementing the next growth-fueled phase for LotLinx.
As an original founder of Lotlinx, Denise brings her expertise of digital retailing and automotive together. She comes to the position after a strong rise in both digital and automotive roles at major media companies, including: The Weather Channel, Tremor Video, Cars.com, and Google, where she held a number of executive positions.
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