The Importance of a Texting Strategy for Car Dealerships
The truth or reality of the car shopper market place is that — Everybody is using texting to reach and communicate with dealers as they set about to buy a car today.
Scott Pechstein, Industry Thought Leader and VP of Autobytel, tells you in this video that you are definitely losing sales by not using texting –and that you must now “Be Ready” to make the next sale with text messaging using TextShield.
News You Need to Know
View All iCONIC means having the characteristics of an icon. Hence an iCONIC LA Conference.
Inc Magazine’s recent iCONIC LA conference put business icons and emerging icons on the platform one after the other in a day long presentation of speakers who informed, inspired and instructed the theatre audience of 500 or more on what it means to be an entrepreneur and to have fire, passion, and persistence to survive and succeed.While every speaker and panelists had great stories to tell with CNBC's Tyler Mathisen and Inc’s Eric Schurenberg facilitating, the Automotive Digest publishing team has sought to capture the essence and context of three speakers who rocked the walls of the old United Artist Theater in the resurrected downtown LA.Bert Jacobs of Life is Good; Bob Parsons founder of GoDaddy and the hit of the day, Mark Lemonis of the CNBC’s The Profit.Click and gain the essence of what these 3 role models for all business had to say, proclaim, and celebrate._________________________________________________________________ The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:
10 Things for Dealers to know about Hollywood TV Summit
1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers “fishing” for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible
See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.
The Summer of 2015 has an almost incredible number of vintage and classic car events going on in almost every area or major city in the country.
One of the summer events you will find fun, exciting, and inspirational is to attend the car events in your area or near where you are traveling or vacationing this summer.
Bob Pease, AIN Media's Vintage and Classic Car Editor, has compiled a listing of some the major Concours d'Elegance and car shows in various parts of the country. See & save page 2 of the linked list and then go to page 3 to gain more detail and links to three major events that may be in your proximity.
Have some wonderful weekends experiencing beautiful cars surrounded by beautiful people in beautiful America this summer.
Upcoming Industry EventsView All
View All du Toit joins Black Book from Jacada, Inc., where he was the executive director of Product Management and led the company’s transition from on-premises systems to cloud-based SaaS products. He has worked globally in product development in England, South Africa, and Hong Kong and co-founded a successful technology company that specialized in Web and Enterprise systems architecture and implementation.
He earned a BS in Computer Science from Rhodes University in South Africa and holds a JD from Concord Law School and is admitted for practice in the State Bar of California.
Follow The Leaders
TrueCar has hired technology industry veteran Don Robertson as its Executive Vice President, People, and Chief Human Resources Officer to bolster recruitment of top-tier talent needed to keep pace with the company’s expanding business.
Robertson joins TrueCar from Hewlett Packard, where he has worked since 2001, most recently as senior vice president of human resources for Enterprise Services. He has over three decades of experience in human resources, business and general management roles, and has worked in finance positions for companies including GE Capital Corp., the Stanford Research Institute and The Clorox Co.
TrueCar, with 500 employees across the country, intends to attract even more top-tier talent, particularly from the technology industry and developer community, as it grows.
Robertson said, “We’re going to be scaling up in all areas and my focus will be on making sure everything is in place to make TrueCar a top destination for quality tech talent.”
Weekly Industry News Poll
Industry News That MattersView All
Significant Blogs & POVs
Toyota Abandoning Julie Hamp: Missed PR Op, Japan Male Myopia, Power Sharing, or Just Another Diversity Disaster?
How-To By The ExpertsView All
View All Concept Car Designs that will surprise you