How Promising a Price Sells Cars

To under­stand how part­ner­ing with the dealer can actu­ally work, see how Edmunds has sought to set car pric­ing with the dealer by giv­ing con­sumers a cer­tifi­cate that they can take to the show­room floor to close the pur­chase.

Watch and hear an expert assess­ment from Seth Berkowitz, Pres­i­dent & COO, Edmunds

News You Need to Know

Datadriven Marketing Wheel Datamyx

How to Get Your Head Around Data-Driven Marketing

Now you can learn much –Get this White Paper ASAP --A Guide to Data-Driven Marketing for the Automotive Industry. 31-page guide contains useful trends, strategies & technologies to dealers & OEM marketers to grow auto sales pipeline and business exponentially.


Carfax commercial

Consumers Gain Another Tool to Find the Right Used Car

Carfax has launched another online car shopping tool with a creative Carfax ad campaign. New ads unveil Carfax Used Car Listings designed to help find the right used car with the right history.

GET MORE DETAILS & Watch the Very Cool New Commercial

Art Spinella Says Dealers Closed March with Strong Used Car Sales

dealer used car lot

March ended much better than had been expected in CNW Research’s latest Retail Automotive Summary. Spinella’s March sales figure report saw volumes increase more than 50% over weather-impacted February.

Read more about Art Spinella’s analysis of used car market trends, including the role that sub-prime buyers are playing……..


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Industry People

Gary TuckerCEODealerRater - 12/31/1969

DealerRater, the world’s premier car dealer review web site, today announced it has appointed 30-year automotive industry executive Gary Tucker to the newly created position of Chief Executive Officer.

Mr. Tucker will be responsible for leading the company through its next phase of growth, building on DealerRater’s established leadership in the consumer review and content marketing disciplines. He will direct the company’s long-term growth strategy and lead the evaluation of any potential acquisitions.

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